The Infra Radiance Collection

Who doesn’t want beautifully soft, radiant, smooth hair?

Vidal Sassoon, the original salon genius brand, brings salon drying and styling power to your fingertips, in a way which is both faster and kinder.

Vidal Sassoon’s latest Dryer, Straightener, Curler and Hot Air Styler feature Infra Radiance Technology. Gentle infrared heat is combined with the standard air flow or heated plates/barrel to help deliver more even heat, to smooth the hair cuticle and preserve its natural moisture, resulting in reduced frizz and soft, radiant results. The secret is in the way infrared light emits microns at high frequencies, entering the hair shaft at deeper levels and helping to heat the hair through more evenly for kinder drying and styling.

Representing the four electrical styling tools most frequently owned and used by UK women, the Vidal Sassoon Infra Radiance products respond to the growing need for healthier styling solutions.

INFRA RADIANCE COLLECTION

INFRA RADIANCE DIFFUSER DRYER

INFRA RADIANCE STRAIGHTENER

INFRA RADIANCE CURLER